all
work
Who
Multidisciplinary designer with 10+ years of experience.
I've worked in small design studios, a top creative agency, and a fast-paced startup as a product designer.
Where
Valencia, Spain
39.4699° N, 0.3763° W
Time
UTC+2
—
What I Do
UX that clicks / Branding that sticks / Websites that convert.
How I work
From unclear workflow to shipped product.
I combine systems thinking, UX clarity and visual direction to help teams build complex digital products.
01
Understand the system
Map business goals, user roles, workflows, edge cases and operational pain points before touching UI.
02
Shape the experience
Transform fragmented flows into clear journeys, information architecture and scalable interaction systems.
03
Prototype fast
Use Figma, Framer, AI-assisted workflows and vibe-coded prototypes to validate ideas quickly.
04
Ship with clarity
Prepare polished UI systems, states, UX copy and developer-ready handoff documentation.
Notes
Here ideas, drafts, thoughts and experiments. Come in sometimes.
About
I design like a product person
and art-direct like a brand person.
I'm Serhii Dobrorez, a Ukrainian product designer based in Valencia. I enjoy working on products with operational complexity — healthcare systems, AI tools, dashboards, booking systems and interfaces where UX decisions genuinely affect how people work.
My approach combines systems thinking, interface design, visual direction and storytelling. I care about structure first, aesthetics second — because good visual design works best when the logic underneath is clear.