Brand and packaging for a microdosed THC + CBD sparkling beverage. Made at Nadra Studio.
Overview
Highzer
Highzer is a new-generation mood-shifting beverage aimed at millennials and Gen-X who want a clear-headed alternative to alcohol — microdosed THC and CBD in a sparkling can. We crafted the full identity: logo, packaging system, and landing page. The brand idea — Microdosed with Electricity — gave us a visual language built on charged minimalism.
Role
Brand Designer — Nadra Studio
Year
2025
Client
Highzer
Scope
Brand · Packaging
The challenge
Brand and packaging for a microdosed THC + CBD sparkling beverage. Made at Nadra Studio.
Cannabis-infused beverages are a crowded shelf — everything is either too clinical or too party-coded. Highzer needed to land somewhere new: confident, adult, modern, and clearly not alcohol-coded.
What I delivered
01
Logo design and full brand identity
02
Aluminium can packaging system
03
Landing page
04
Visual exploration archive (multiple directions documented)
Outcome
Brand and packaging for a microdosed THC + CBD sparkling beverage. Made at Nadra Studio.
Highzer is a new-generation mood-shifting beverage aimed at millennials and Gen-X who want a clear-headed alternative to alcohol — microdosed THC and CBD in a sparkling can. We crafted the full identity: logo, packaging system, and landing page.
