Remedico — brand and product
RemedicoFounding Product Designer2022 – PresentAI · Dental SaaS · Dubai

AI-native operating
system for dental clinics.

Role

Brand, product, UX architecture, and AI workflows — all from zero.

I joined Remedico when the company was three people and a blank Figma file. Over three years, I shaped the product, brand, and AI-driven workflows behind a dental SaaS used by clinics across Dubai and the UAE.

The work became less about designing screens and more about designing how a clinic thinks, moves, communicates, and makes decisions.

Scope

30+

Product modules

3 yrs

As founding designer

AEEDC Dubai presenter

Challenge

Dental software has to be clinically accurate, operationally fast, and trusted under pressure.

Clinical precision

Doctors need charting, diagnoses, perio measurements, and treatment plans to reflect real clinical logic — not generic SaaS patterns.

Operational speed

Front desk teams manage calendars, bookings, confirmations, payments, patient communication, and last-minute changes at speed.

Regulatory trust

The UX had to support clinical compliance expectations including NABIDH and ICD-10 alignment while remaining usable in everyday clinic work.

Brand & marketing

Architecture

A system of connected clinic workflows — not isolated features.

Calendar

Appointments, chair time, doctors, statuses, confirmations, conflicts.

Online Booking

Patient requests flow into the calendar for clinic approval and scheduling.

Treatment Plans

Diagnoses, procedures, phases, healing periods, and booking actions.

Dental Chart

Tooth-level diagnoses, procedures, voice input, and clinical context.

Communication Hub

WhatsApp, SMS, email templates, triggers, reminders, confirmations.

AI Assistant

Voice diagnosis, perio guidance, agentic workflows, clinical support.

Calendar

The operational command center.

For dental clinics, the calendar is not just a schedule — it is the live map of capacity, doctor availability, patient flow, and revenue.

I designed workflows that support clinic teams throughout the day: creating appointments, managing statuses, handling booking requests, and connecting with treatment plans.

Calendar UI

Online booking

Simple for patients. Operationally safe for clinics.

Patients request appointments through a clean booking flow while clinic teams retain full control over approval and scheduling.

Balancing conversion with operational reality: patients need speed, clinics need accuracy.

Online booking flow

Treatment plans

Clinical decisions connected to real-world execution.

A treatment plan can include diagnoses, procedures, phases, notes, healing periods, costs, and follow-up bookings.

I designed workflows that turn the treatment plan from a static document into an operational loop between doctor, patient, front desk, and calendar.

Treatment plan visual

Dental chart

A chart dentists could actually trust.

Dental chart UI

AI features

Voice diagnosis and AI-guided periodontal examination.

AI Voice Diagnosis

Doctor dictates a diagnosis — it pins directly to a specific tooth on the chart. Voice capture, transcript review, tooth selection, AI interpretation, structured confirmation.

AI Perio Agent

AI guides the periodontal exam step by step — capturing values, reducing friction between dentist, assistant, and system without interrupting clinical rhythm.

AI voice diagnosis

Brand system

Visual language built from zero.

I created the Remedico brand identity from scratch — clinical, trustworthy, modern. The system extends across product, website, sales materials, exhibitions, and AI features.

Brand system

Marketing website

Complex product, simple story.

The site communicates trust and product value to clinic owners. Bridge between a complex EMR and a clear sales narrative.

Marketing website

Real world validation

Presented at AEEDC Dubai 2023 and 2025.

I personally presented Remedico at AEEDC Dubai — direct exposure to clinic owners, dentists, and operational teams who would rely on the system.

Every feature had to survive the reality of a working clinic, not just look polished in Figma.

AEEDC Dubai 2023 and 2025

Behind the build

How we built it.

Outcome

From a blank Figma file to a living product system.

Remedico became the project where product design expanded into systems design: understanding the domain, structuring operational workflows, designing for trust, and shipping through an AI-native pipeline.

Dentaverse

Next →

Dentaverse

Serge Dobrorez

Elsewhere

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Designer based in Valencia,
working remotely.

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