Brand and motion identity for an audio-led product. Sound-driven visual system.

Overview

WAVE

WAVE is an audio-led product where the brand had to feel like the sound itself — not a logo applied to a soundwave, but a system where typography, colour, and motion behave like an audio signal. I worked on the brand and the motion language: how a logo enters, how rhythm reads on a page, how visual frequency mirrors audio frequency.

The challenge

Brand and motion identity for an audio-led product. Sound-driven visual system.

Audio brands often fall into one of two traps: literal soundwaves everywhere, or generic music-app aesthetic. WAVE needed its own visual frequency.

What I delivered

Outcome

Brand and motion identity for an audio-led product. Sound-driven visual system.

WAVE is an audio-led product where the brand had to feel like the sound itself — not a logo applied to a soundwave, but a system where typography, colour, and motion behave like an audio signal. I worked on the brand and the motion language: how a logo enters, how rhythm reads on a page, how visual frequency mirrors audio frequency..