Brand and motion identity for an audio-led product. Sound-driven visual system.
Overview
WAVE
WAVE is an audio-led product where the brand had to feel like the sound itself — not a logo applied to a soundwave, but a system where typography, colour, and motion behave like an audio signal. I worked on the brand and the motion language: how a logo enters, how rhythm reads on a page, how visual frequency mirrors audio frequency.
Scope
4
Deliverables
2024
Year
WAVE
Client
Challenge
Brand and motion identity for an audio-led product. Sound-driven visual system.
Audio brands often fall into one of two traps: literal soundwaves everywhere, or generic music-app aesthetic. WAVE needed its own visual frequency.
What I delivered
↳ Logo and brand identity
↳ Motion language and animation principles
↳ Brand guidelines
↳ Promotional reel
Outcome
Brand and motion identity for an audio-led product. Sound-driven visual system.
WAVE is an audio-led product where the brand had to feel like the sound itself — not a logo applied to a soundwave, but a system where typography, colour, and motion behave like an audio signal. I worked on the brand and the motion language: how a logo enters, how rhythm reads on a page, how visual frequency mirrors audio frequency..
