Creating a digital guest experience — from first impression to check-out.
Overview
A private villa in Portugal, with a complete digital guest experience.
Villa Flora is a private villa in Portugal for which I designed and developed a complete digital guest experience — from the first interaction with the property to a seamless stay after check-in.
The goal was to create a website that captures the atmosphere of the location, simplifies communication with guests, and reduces repetitive questions for the property owners.
The site was built in Framer with a strong focus on performance, responsiveness, and immersive visual storytelling.
Role
Design & Development
Year
2024
Client
Villa Flora
Scope
Web · Framer
Scope
Framer
Built with
5+
Guest pages
GA + Hotjar
Analytics
Challenge
A website that does more than show the villa.
↳ Create a modern website that showcases the villa.
↳ Communicate the unique atmosphere and lifestyle of the property.
↳ Simplify access to accommodation information.
↳ Reduce operational workload through guest self-service.
↳ Collect user insights to continuously improve the experience.
Solution
A private ecosystem of guest pages — not just a brochure.
Beyond the public-facing website, I designed a private ecosystem of internal pages tailored specifically for guests.
Instead of sending lengthy PDFs or answering the same questions repeatedly via messaging apps, guests can access everything they need in one intuitive, mobile-friendly experience. Fewer support requests. Better guest experiences.
Welcome Page
Essential information available immediately after check-in.
Guest Guide
House rules and clear stay instructions.
Amenities
Step-by-step explanations for using on-site amenities.
Hot tub & leisure
Detailed instructions for the hot tub and leisure areas.
Local recommendations
Useful contacts, nearby services, and things to do.
Analytics & optimization
Decisions driven by real behaviour, not guesses.
Google Analytics and Hotjar were integrated from day one to understand how visitors interact with the platform — turning analytics into an essential part of the project that supports continuous improvement over time.
↳ Tracking key user journeys
↳ Analyzing traffic sources
↳ Reviewing heatmaps and session recordings
↳ Identifying drop-off points
↳ Making informed product decisions based on real data
Outcome
More than a booking site — a digital concierge that supports guests through the entire journey.
Villa Flora combines emotional storytelling, thoughtful UX, and a self-service ecosystem that improves the guest experience while making property management more efficient — from the first impression to check-out.
