Brand and Framer site for a Portuguese coastal estate. Editorial pace, slow scroll, atmosphere.
Overview
Villa Flora
Villa Flora is a coastal estate in Portugal — the kind of place where a website needs to do the same work as a photographer's portfolio: convey atmosphere before it conveys information. I built the site in Framer, with a slow editorial pace, generous photography, and a typographic system that gives the property room to breathe.
Scope
4
Deliverables
2024
Year
Villa Flora
Client
Challenge
Brand and Framer site for a Portuguese coastal estate. Editorial pace, slow scroll, atmosphere.
Hospitality sites usually fall into one of two failure modes: hotel-template generic, or so over-designed they fight the photography. Villa Flora's photography was the strongest asset — my job was to stay out of its way.
What I delivered
↳ Brand and visual system
↳ Framer site (villaflora.pt)
↳ Photography direction
↳ Booking inquiry flow
Outcome
Brand and Framer site for a Portuguese coastal estate. Editorial pace, slow scroll, atmosphere.
Villa Flora is a coastal estate in Portugal — the kind of place where a website needs to do the same work as a photographer's portfolio: convey atmosphere before it conveys information. I built the site in Framer, with a slow editorial pace, generous photography, and a typographic system that gives the property room to breathe..
